The Barceló Group is set to reap the benefits of a vigorous resurgence in tourist demand and a substantial upsurge in hotel prices, propelling its financial outlook. According to their projections, the year 2023 is poised to conclude with a net profit of 209 million euros, marking the second-highest in the company’s history (Barceló’s Trajectory with Pedro Sánchez: Rescues, Correos, and Imserso).
As reported by Cinco Días, to find a higher profit figure, one must go back to the year 2017, when the company reached a record-breaking 243.3 million euros in net profit. Neither in 2018 nor in 2019, the years preceding the outbreak of the Covid pandemic, did the parent company of Ávoris secure a profit comparable to the estimated earnings for the ongoing fiscal year—180.3 million euros in 2018 and 134.6 million euros in 2019 (Ávoris’ Ascent to Dominance: Capturing a Third of the Country’s Travel Agencies).
Barceló encountered a sole year of negative performance—2020—due to the pandemic’s blow, resulting in a loss of 28.9 million euros. A year later, in 2021, the group rebounded with a gain of 36.4 million euros. In the most recent complete fiscal year, 2022, the group’s net profit reached an impressive 170.1 million euros.
Buoyed by a strong financial position, the group is positioned to undertake strategic acquisitions, a move that has already been witnessed with its parent company, Ávoris. In recent years, Ávoris has experienced remarkable growth through the acquisition of Globalia’s travel division, as well as several management groups. According to the CEO of the hotel division, Raúl González, the group boasts a substantial war chest of 250 million euros earmarked for such expansionary endeavors.
