A captivating digital experience awaits as Yas Island, in partnership with Super League (Nasdaq: SLGG), introduces an immersive virtual exploration accessible through the renowned platform Roblox. The exhilarating adventure, aptly titled “Yas Island Tycoon – Roblox,” empowers users’ digital avatars to traverse iconic Abu Dhabi landmarks both on Yas Island and beyond. Notable attractions on this virtual sojourn include SeaWorld Yas Island, Abu Dhabi, Yas Marina Circuit, Etihad Park, Aldar Square, twofour54’s Yas Creative Hub, and an exclusive “Experience Abu Dhabi” zone, showcasing cultural gems like Louvre Abu Dhabi, Mamsha Al Saadiyat, Sir Bani Yas Island, Al Ain Oasis, and Al Jahili Fort. Covering an expansive 25-square-kilometer virtual expanse, this interactive and socially engaging world is meticulously designed to entertain and educate a global audience.
Unveil a fusion of interactive encounters, immersive environments, engaging games, and soon-to-be-revealed unique events, offering players the chance to create and explore cultural and entertainment marvels within Abu Dhabi. As players progress through this digital realm and its myriad attractions, they will embark on diverse escapades, including exhilarating theme park rides, high-speed drives across Yas Island in race cars, and even constructing virtual homes. Each player’s adventure is enhanced with customizable avatars and delightful surprise rewards. This gamified experience is poised to evolve continuously, enriched by fresh partnerships, collaborations, and experiences.
HE Saeed Al Fazari, Director of Strategic Affairs at DCT Abu Dhabi, enthused, “This immersive venture into the virtual domain exemplifies Abu Dhabi’s unwavering dedication to leveraging innovation and creativity to reach wider audiences. While we have showcased Abu Dhabi’s splendors to countless visitors in the physical realm, today marks the dawn of a new chapter in our journey. Irrespective of their geographic location, everyone can now revel in the emirate’s offerings from the comfort of their homes. At DCT Abu Dhabi, our mission to propel, safeguard, and promote the emirate as a premier tourism destination takes an exciting turn as we present Abu Dhabi to the world in an entirely novel way, sparking curiosity and enthusiasm for all that the UAE capital embodies.”
Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral, chimed in, “In the swiftly evolving digital landscape, staying relevant to all patrons, even in the virtual realm, remains paramount. The launch of Yas Island’s digital escapade signifies Miral’s commitment to digital transformation, harnessing cutting-edge technology to deliver deeply personalized and unforgettable encounters. As Yas Island has firmly established itself as a global nexus for entertainment and leisure, we’re thrilled to usher in a new class of customers, eagerly anticipating the delivery of exceptional and immersive digital exploits that redefine the boundaries of entertainment.”
Rashed Al Omaira, Chief Commercial Officer at Aldar Development, added, “The virtual Yas Island experience opens up new horizons for a global audience to explore the island as an unparalleled destination to reside, explore, and work. Skillfully employing innovative content creation, we not only narrate Abu Dhabi’s story but also invite individuals worldwide to be enveloped by it. Witnessing people engage with Aldar’s assets on Yas Island within this virtual realm is an exhilarating prospect, with hopes that it kindles a desire to embark on a real-world journey to Abu Dhabi.”
Mark Whitehead, CEO of twofour54, emphasized, “Through our consortium of esteemed international and regional media enterprises, we witness firsthand the escalating demand for content that articulates Abu Dhabi’s inspirational narrative. Offering a chance to explore one of the emirate’s most vibrant destinations through an immersive and interactive platform impeccably meets this demand. This initiative stands as yet another testament to Abu Dhabi’s prowess in generating virtual content.”
Saif Rashid Al Noaimi, CEO of Ethara, voiced his enthusiasm, stating, “At Ethara, our ambition revolves around pioneering first-to-market events and unlocking distinctive opportunities in events, activations, and entertainment. Our elation is boundless as we partake in this unparalleled and innovative endeavor, proudly spearheading the event industry’s evolution in the region. The virtual Yas Island experience perfectly aligns with Ethara’s vision and Yas Island’s mission to position itself as a global creative nexus and a premier entertainment destination. We are ceaselessly exploring ways to deliver exhilarating experiences for our enthusiasts, crafting moments that truly matter.”
Embark on this remarkable journey by visiting the virtual Yas Island experience at Yas Island Tycoon – Roblox.
